Wearable microfluidic sweat sensors could play a major role in the future of monitoring health and wellbeing. Sweat contains biomarkers to monitor health and hydration status, and it can provide information on drug intake, making it an interesting non-invasive alternative to blood. However, sweat is not created in excess, and this requires smart sweat collection strategies to handle small volumes. Microfluidic solutions are commonly employed which use capillary action or evaporation to drive flow. In current literature about sweat analytics, the emphasis lies predominantly on developing the sensors for measuring the composition of sweat. Yet, solely measuring sweat composition does not suffice, because the composition varies due to inter- and intra-individual differences in sweat rate. The measurement of sweat rate is thus crucial for enabling a reliable interpretation and standardisation of this data. Recently, more wearable sweat sensors, also integrating a means of measuring flow, have been developed. This manuscript reviews state-of-the-art sweat collection strategies and flow rate measuring techniques. Generally, flow rate measurements are performed by impedimetric or capacitive methods. However, these techniques can be impaired due to limited lifetime and signal interference from changing ionic contents in sweat. Discrete measurement techniques, such as impedance measurements of an advancing fluid front with interdigitated electrodes, calorimetric and colorimetric techniques can be very reliable, because they selectively measure flow. However, one should take the available size, intended application and compatibility with other sensors into account. Overall, accurate flow rate sensors integrated in reliable microfluidic sweat sensor platforms will enable the standardisation of sweat measurements to unlock the potential of sweat analytics in advancing physiological research, personalized diagnostics and treatment of diseases.