This thesis takes the perspective that ‘a design approach’ might help to better understand and educate the business proposition development in new high-tech ventures. This has been observed at the faculty of Industrial Design Engineering at the Delft University of Technology, where design students (without an entrepreneurial education) start their new high-tech ventures. Furthermore, there are some implications in literature suggest that design improves entrepreneurship education. However, it is unknown what this design approach exactly is, and how and why it is helpful. This thesis will explore these questions.@en