This research provides insight into ways to increase accessibility for Planned Special Events (PSEs) via discrete choice modelling. A special focus within this study is put into the AFAS AZ Stadium in Alkmaar. During the events held at the AFAS AZ Stadium disturbances are experienced by its visitors with regard to crowding levels and access/egress times. Quantifying the traffic volume on the infrastructure around the venue is done via revealed preference methods. Cyclists are counted via pneumatic tubes. Whereas pedestrians are measured via radio-wave sensors. To find ways to mitigate these problems, interviews are held with organisers of similar PSEs within The Netherlands.

To find the effectiveness of the obtained accessibility measures a stated preference study is held. From this study it is obtained that the transportation mode habit that one has is a key factor within the mode choice. Besides the effect on accessibility additional decision factors are discussed to find the best measure which can be applied best at the AFAS AZ Stadium. Based on the decision factors and the performance of the accessibility measures a total of six effective measures are determined.