The Dutch government has declared the ambition to use its market power to stimulate sustainable development. The strategy set up to reach this goal, however, lacks support of governmental employees and does not significantly influence the market. In this study, we analyse the necessities to improve the current strategy as well as measures to do so. Hereby, we focus on procurement of road infrastructure projects, which have the most room for improvement. We are proposing a framework that supports sustainable development of road infrastructure via sustainable procurement by the government. This framework should be applied by the Dutch government to improve the current strategy.