MJ

M.F.W.H.A. Janssen

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Customer analytics maturity of Dutch SME finance banks

Designing a maturity assessment framework for customer analytics implementation at the Small and Medium-sized Enterprises finance banks in the Netherlands

Big data has become an important issue for the SME financial sector. The amount of data stored by banks is expanding and growing fast. These trends provide SME finance banks with a huge opportunity to enhance their businesses. Combining predictive analytics with automatic decisio ...