In the coming 80 years, the rise of productivity will result in two main directions: first, decentralization of work and production; second, economy turns its focus to emotion and wellness. So we claim that “Pleasure and Leisure are becoming the next leading economy.” We envision Amstel to be a (P)Leisure City. Within this context, the Fun Universe is an entertainment complex dedicated to producing, presenting and broadcasting all types of social entertaining and visual augmented activities including cinematic experience, interactive performing arts, immersive gaming etc. It is an urban scale "Westworld", a vertical theme park that contains various popular destinations.