Farmers may vary in their response to or anticipation of agrifood market changes, which probably depends on their entrepreneurial degree and networks. This paper aims to investigate the effects of farmers’ entrepreneurial degree and network content (i.e., business ties, technology ties, and network heterogeneity) on farm performance (i.e., innovative performance and financial performance). The data set was gathered through a survey of 262 vegetable farmers in West Java, Indonesia. Our findings reveal that more entrepreneurial farmers (106) have more business ties, technology ties, and heterogeneous networks compared to less entrepreneurial farmers (156). Further analyses using OLS regression confirm that farmers who are more entrepreneurial and have more business ties obtain both enhanced innovative and financial performance, while farmers who link to heterogeneous networks obtain only enhanced innovative performance. Overall, the findings of this study demonstrate that more entrepreneurial farmers with networks that are rich in business ties and diverse contacts have better farm performance.

The growth of modern agrifood markets, especially in Indonesia, has stimulated entrepreneurially oriented farmers to seize business opportunities through innovation. This paper aims to investigate in a dynamic agrifood market if entrepreneurial orientation enhances innovation adoption and generation and if both of these actions enhance product innovation and, eventually, farm revenues of vegetable farmers in West Java, Indonesia. The findings demonstrate that entrepreneurial orientation enhances innovation adoption and generation, which in turn enhance product innovation. Finally, product innovation enhances farm revenues. The findings contribute to a better understanding of the role of innovation in facilitating entrepreneurially oriented farmers to perform better when facing a dynamic market. Entrepreneurial orientation enables farmers to innovate by taking risks to anticipate future demand, through either adoption of available innovations or generation of their own innovations, and both options result in new or improved products and eventually enhanced farm revenues.