This is the graduation project that was executed for the master Strategic Product Design in collaboration with Deloitte Digital. The project concluded with a proposition that Deloitte could use to inspire potential clients. The proportion shows, how to shape a flourishing and rewarding relationship between chronic patients and GPs by using personal data.Deloitte is the largest professional service provider worldwide, they are aware that standing still is not an option. They are moving their business model towards an asset-enabled business and are adapting their strategy to their customer’s needs. One of Deloitte’s growth areas is Health. This graduation project will provide Deloitte with a new health proposition. The increase of chronic patients makes it hard for the health sector to meet the growing demand of care. A reliable solution is health tech. Care providers are working hard to find the best suitable health tech solutions for their problems. Besides the health providers, the government and the patients are also paying attention to it. Patients are getting more self-aware and are putting more effort into staying healthy with all the available resources. While the growing group of chronic patients embrace the personal data generated by health tech, the overworked GPs show distrust toward health tech. This different perception of personal data has an impact on the quality of the relationship. According to the qualitative research that was conducted, the impact of personal data is visible in the relationship between chronic patients and GPs. The main hurdles that influence the relationship are: 1. lack of knowledge on the trustworthiness of data sources, 2. lack of guidelines on how to share personal data and associated concerns, 3. complexity around data interpretation and 4. lack of support to enable a fruitful relationship between patients and doctors.The goal of the proposition is to shape a flourishing and rewarding relationship between chronic patients and their GPs, enhancing curiosity, enabling continuity and celebrating openness, and as such overcome those hurdles. The concept created for the proposition is ‘Meer’. This concept was created through multiple validation and conceptualization sessions. ‘Meer’ is a twofold digital application that creates an ecosystem both for chronic patients and GPs, including a shared view to use during consultations. Four different functionalities of the ecosystem are designed to overcome the four hurdles: 1. With ‘Meer’, chronic patients and GPs can explore the possibilities of devices and trackers to generate personal data by being exposed with a set of validated apps. 2. ‘Meer’ generates a better overview of the patient’s health data for GPs and patients by collecting all the personal data in one application that is easily accessible. 3. More frequent contact with chronic patients is established digitally. This results in the opportunity for GPs to validate new issues more often. 4. ‘Meer’ enables chronic patients to support GPs by generating the right personal data at the right time. In the end, ‘Meer’ strengthens the relationship between chronic patients and general practitioners. This enhanced relationship will lead to: Increased satisfaction and improved enablement & compliance of medication for chronic patients; easier clinical decision making and easier reveal of psychological problems for GPs; and it will generate a therapeutic relationship for the chronic patient. This proposition shows how the four different hurdles in the relationship between general practitioners and chronic patients caused by the use of personal data can be solved by the concept ‘Meer’. The proposition is valid according to different partners of Deloitte and shows potential for the future of chronic patient care.