|| BACKGROUND.
Nequi, a FinTech from Colombia, wants to be the digital bank of millennials. However, their most popular feature is cash withdrawals - hindering Nequi’s goal of a digital banking experience.

|| GOAL.
This project addressed the problem: “How to increase Nequi’s relevance in the quotidien life of its users?”

|| PROBLEM DEFINITION.
Field research revealed a country where 90% of all transactions are done in cash (in the Netherlands this is 45%) and where there is a cultural tendency not to trust banks. For many Colombians, cash is safer than cashless. How can Nequi thrive if no one trusts or accepts cashless payments?

|| APPROACH.
Instead of focusing on the user's individual experience with cashless, this project addressed the topic as a collective experience and focused on building an ecosystem for cashless payments.

|| SOLUTION.
Nequi-qui builds sellers’ trust about cashless and at the same time invites users to pay with Nequi - creating a Nequ -ecosystem in the quotidian of its users.