Demand response is a concept that has been around since the very first electric power systems. However, we have seen an explosion of research on demand response and demand-side technologies in the past 30 years, coinciding with the shift towards liberalized/deregulated electricity markets and efforts to decarbonize the power sector. Now we are also seeing a shift towards more distributed/decentralized electric systems; we have entered the era of “distributed energy resources”, which require new grid management, operational, and control strategies. Given this paradigm shift, we argue that the concept of demand response needs to be revisited, and more carefully/consistently defined to enable us to better utilize this massive resource for economic, technical, environmental, and societal aims.