GreenElec aims to significantly improve on the resource efficiency of electronics and electronic products. This is accomplished by close cooperation between manufacturers and recyclers. Design guidelines for improved recycling have been formulated and products (lamps and displays) have been redesigned according to these guidelines. Interestingly, design for recycling could easily be combined with value engineering. The improved recyclability has been validated in recycling runs. Further, tools are available to evaluate the choices made regarding materials and connections at various stages of the design process. As benefits are not evenly distributed over the value chain, business aspects are explicitly taken into account.