Urban design schemes accompanied by avant-garde design of space have been an outcome of economic growth of cities and countries in many periods of time. At the beginning of the 21st century, Nieuw Crooswijk in Rotterdam was the largest area involved in nationally launched policies. Many times the conflicts surrounding the plan were in the news, particularly concerning the aim to attract higher incomes. Gentrification, with displacement of present and original residents forms a central issue and the discussions in Nieuw Crooswijk fit within the more general urban landscape and language of urban regeneration in Europe.