This graduation project focuses on separation anxiety in dogs, a condition which causes distress for both the dog and its owner and can lead to a decision for relinquishing or euthanizing the dog. From the existing literature it was found that one of possible reasons dogs have this problem is excessive dependence on the owner. Therefore the goal of this project was not only weakening the stressful condition of the animal, but also strengthen the bond between the dog and the owner and thus improve the quality of the dog’s life. To achieve this, the positive design approach is followed.

During the exploration phase different studies were conducted to identify wishes, needs, expectations and concerns of the owners and their dogs in daily life and among separation in particular. The main objective of these studies was to understand why some dog-human relationships are more successful than others in order to determine how design can help to improve dog’s well-being and optimise the relationship with the owner.

From the insights the aim evolved to create a new and meaningful ritual prior to separation. The intended consequence of the ritual is to achieve more predictable and secure interactions between the owner and the dog. Also it should help the owner to become more aware of the own caregiving strategy. Knowing this may help to identify the source of conflict, contributing their bond and having a positive effect on the dog when left alone.

On the basis of this vision, a concept proposal is developed. The concept is an illustrated story which serves as a mediator to inspire dog owners to create toys from their worn clothes. The toy can be used for an active play with the dog before separation and, by virtue of its scent, will soothe the dog when left alone.

Finally, the concept proposal is tested on its core assumptions. This helped to estimate the effect it will have on the potential users.