Self-driving cars have developed rapidly in recent years, diminishing the technological barriers blocking the introduction of the technology. Besides these technological barriers however, there are other issues, such as user acceptance, that need to be dealt with in order for autonomous vehicles to be successfully introduced to the market. One of these issues is user acceptance. Getting a clear view of the user acceptance of self-driving cars is especially relevant for parties such as the national government and the automotive industry, who might benefit from the introduction of autonomous vehicles, and would therefore like to ensure that the technology becomes a success. This master thesis research looks into the factors that influence the user acceptance of self-driving cars through a series of interviews, after which the implications of these factors the government and the automotive industry are considered.