FP

F.E.O.K. Person

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Authored

20 records found

Cultivating creative equity in Scandinavian design brands
Journal article - F.E.O.K. Person, J.P.L. Schoormans

A strategy typology for decisions on brand styles

Mapping perfume fragrances for packaging design. Exploring archetypical design characteristics in concept development

A three-dimensional typology for strategic decisions on brand styles

Should new products look similar or different? The influence of the market environment on strategic product styling

An in-depth case study on the role of industrial design in a business-to-business company

The strategic relevance of styling and the management of design styles
Doctoral thesis - F.E.O.K. Person

Product style management: Strategische relatie tussen marketing en vormgeving

Initial findings on design and product category expertise in aesthetic evaluation
Conference paper - F.E.O.K. Person, D Snelders

A personal matter? An investigation of students' design process experiences when using a heuristic or a systematic method

Teaching strategic products styling: an educational approach to the use of consumer data in designing brand recognition
Conference paper - F.E.O.K. Person, TM Karjalainen, U. Rahe

Brand styles in commercial design
Journal article - F.E.O.K. Person, H.M.J.J. Snelders

Are we designing a beautiful product? The moderating effect of category expertise on design expertice

Complementing intuition: insights on styling as a strategic tool

How do managers of a business-to-business company look to industrial design

Linking design and business strategies: The strategic employment of styling in the German passenger car market

Next-level branding: Digital brand fit in video-game design

Forming the face of green products: Mood boards and early consumer involvement in ship interior design
Conference paper - P Murto, M Ahola, F.E.O.K. Person

Seeing scent: The design of a package that shows consumers the scent of a perfume

Drama in design: An open brief to design for wellbeing
Conference paper - T Liao, F.E.O.K. Person