Thirty years ago Willem Jan Neutelings graduated on a study of the potential 'Ring Culture' of Antwerp. He saw a zone in the city where mass culture could develop and showcase itself to the public in the verge of the ring road. In Amsterdam, in the year 2017, under the pressure of the massive urban growth and the ambition to realise that growth within the existing city, the verges of the ring road are interesting as a potential development area to house new urbanites. In this thesis, I tried to unravel the (often) hidden potential of these areas for the city as a whole and how we - through a different perspective on existing structures - can deploy this in the growth and development of Amsterdam. A new role for the ring road in the city: from traffic machine to backbone of the new 21st century Amsterdam.