The implementation of new agricultural technologies is considered a key component of Malawi’s agricul- tural development strategy. However, successful technology adoption has proven to be difficult, affecting both farmers and small businesses introducing the technology. With a primary focus on farmers interested in adopting the technology, common factors influencing farmers’ adoption habits are determined by con- ducting interviews and observations. Survey results indicate that from a farmers perspective; market ac- cess, information access, education, and affordability are key factors helping facilitate adoption, while lack of these factors hinder adoption. Insight into these factors could provide business knowledge on how to better facilitate technology adoption. For this purpose, literature factors affecting a SME’s success are compared with an active agricultural technology company. These factors include experience, communication, man- agement and technology performance. Using both farmers needs and business developmental factors, this study hopes to provide insights for new companies starting a business in a developing country.