This master thesis is about the car retail industry of the Netherlands. The goal of this master thesis is to adjust the decision making process of consumers that are buying a car in a way that sustainability, new developments and an improved vision on mobility is taking into account. The current retail channel does not meet the needs of today's society and with the introduction of new sustainable alternatives to petrol driven cars the industry is about to have to change. This master thesis is about how the future will be for the retailers and what will change. A concept is developed of what a possible future could be.