The Untapped Potential of Video in Architectural Design is a research and design project that explores the application of video-based techniques in the architectural design process. The project started with an experimental and applied research phase diving into video-based techniques at different stages of the design process, followed by my own design project where I could further apply and test these techniques. Due to the time-intensive nature of video production, it turned out to be difficult to use video at certain stages of designing, specifically the phase of generating and developing design ideas. In other phases, such as at the beginning and final representation, the use of video was very fruitful. The same pattern emerged when I continued to use video in my own design process; the application in the earlier research phase and the final representation phase of my design project, worked well. The use of video in the intermediate phase of generating and developing ideas less so. All of the videos that I made throughout the project, including most importantly the Research Film containing all of my research compiled together, as well as my final design videos, are available on my YouTube channel at the link below.