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An In-the-Wild Study of Early Stage Communication between XR Producers and Clients
Conference paper(2026)
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Sueyoon Lee, Irene Viola, Jack Jansen, Ashutosh Singla, Karolina Wylezek, Thomas Röggla, Pablo Cesar
Professional collaboration in XR production requires aligning spatial vision between stakeholders with different roles and expertise. While producers understand XR design affordances, clients often lack experiential knowledge, creating communication gaps during early project discussions. Conventional 2D meeting platforms cannot adequately support discussing inherently spatial XR concepts. We explore how Social XR addresses this challenge by situating both parties within a shared three-dimensional meeting environment. Through an in-the-wild study with XR producers in Denmark and museum curators in the Netherlands (N=8), we examine how shared immersive space shapes pre-production communication. Our findings demonstrate Social XR's value for improving communication compared to conventional meetings: clients gain direct spatial understanding of XR possibilities, while producers can observe client reactions and guide discussions in real time. The study also reveals divergent meeting intentions between producers and clients - a dynamic invisible in 2D contexts. Additionally, we discuss implications for designing and evaluating collaborative XR meeting environments where success depends on aligning creative vision rather than completing defined tasks.
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Professional collaboration in XR production requires aligning spatial vision between stakeholders with different roles and expertise. While producers understand XR design affordances, clients often lack experiential knowledge, creating communication gaps during early project discussions. Conventional 2D meeting platforms cannot adequately support discussing inherently spatial XR concepts. We explore how Social XR addresses this challenge by situating both parties within a shared three-dimensional meeting environment. Through an in-the-wild study with XR producers in Denmark and museum curators in the Netherlands (N=8), we examine how shared immersive space shapes pre-production communication. Our findings demonstrate Social XR's value for improving communication compared to conventional meetings: clients gain direct spatial understanding of XR possibilities, while producers can observe client reactions and guide discussions in real time. The study also reveals divergent meeting intentions between producers and clients - a dynamic invisible in 2D contexts. Additionally, we discuss implications for designing and evaluating collaborative XR meeting environments where success depends on aligning creative vision rather than completing defined tasks.
Conference paper(2024)
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Sueyoon Lee, Irene Viola, Ashutosh Singla, Pablo Cesar
Extended Reality (XR) has emerged as a transformative and immersive technology with versatile applications in content creation and consumption. As XR gains popularity, companies eager to adopt it often possess a surface-level understanding, investing significant resources without effectively addressing the genuine needs of end-users. This study explores the current workflows of XR production companies, and the potential of social XR in mitigating challenges throughout the XR production workflow. We present the outcomes of three respective focus group workshops conducted with three XR production companies and their experts (N=17). The results indicate that at every stage of the production, namely pre-production, production, post-production, and post-release, there are communication challenges between producers and clients, as well as different production and post-production specialists. We discuss various aspects of XR concerning the problem and propose novel opportunities offered by social XR to ameliorate those challenges, improving communication and making development more agile.
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Extended Reality (XR) has emerged as a transformative and immersive technology with versatile applications in content creation and consumption. As XR gains popularity, companies eager to adopt it often possess a surface-level understanding, investing significant resources without effectively addressing the genuine needs of end-users. This study explores the current workflows of XR production companies, and the potential of social XR in mitigating challenges throughout the XR production workflow. We present the outcomes of three respective focus group workshops conducted with three XR production companies and their experts (N=17). The results indicate that at every stage of the production, namely pre-production, production, post-production, and post-release, there are communication challenges between producers and clients, as well as different production and post-production specialists. We discuss various aspects of XR concerning the problem and propose novel opportunities offered by social XR to ameliorate those challenges, improving communication and making development more agile.
