ANWB Connected connects the Engine Control Unit of almost any vehicle to the internet, by using a dongle, with GPS sensor, that is plugged into the vehicle. The ANWB wants to increase the amount of users of this technology. And ANWB Kleinzakelijk, responsible for the Small and Me
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ANWB Connected connects the Engine Control Unit of almost any vehicle to the internet, by using a dongle, with GPS sensor, that is plugged into the vehicle. The ANWB wants to increase the amount of users of this technology. And ANWB Kleinzakelijk, responsible for the Small and Medium Enterprise market, wants to grow its members by broadening the product portfolio with amongst others a product based on the ANWB Connected technology. The project brief for this graduation project was: How can the ANWB support Small and Medium Enterprises with a connected car service? Qualitative research was done to research the needs and context of drivers of and employees responsible for company vehicles. And to research what value the ANWB Connected technology could offer these people. The research showed that the target group is diverse and what the company vehicles is used for and how they are taken care of differs per enterprise. However, the company vehicles are almost always vital for a smooth operating enterprise and it is thus important that these vehicles are always available and functioning in an efficient manner. The ANWB Connected technology can retrieve information from the vehicles to keep those moving and improve the efficiency of the use of those vehicles. After the research phase the design brief was defined as: Create an app for enterprises that helps them to stay mobile and increase efficiency with their vehicle(s), by providing relevant and personalized information. The app that was designed uses the information from the dongle to provide the user of personalized and relevant information to help them increase their efficiency and keep their vehicle functioning. This information is separated in three sections: (1) On the Go, helping improve the daily efficiency of drivers by providing the most relevant traffic information, informing them what the most efficient fuel station is and fully automating their trip log and parking transactions. (2) Vehicle, helping to keep their vehicle moving by preventing problems and help solve problems the best way possible when they do occur. And (3) Administration, decreasing the administrative task load and helping fleet owners get insight in the use of their vehicles. This app was designed and evaluated in a usability test. The results of the test were positive, and recommendations for the improvement of the usability were made. The desirability within the target market still has to be researched, in order to make a well deliberated decision on how to continue with the development of this app.