In recent years, we have observed a significant trend towards filling the gap between social network analysis and control. This trend was enabled by the introduction of new mathematical models describing dynamics of social groups, the advancement in complex networks theory and multi-agent systems, and the development of modern computational tools for big data analysis. The aim of this tutorial is to highlight a novel chapter of control theory, dealing with applications to social systems, to the attention of the broad research community. This paper is the first part of the tutorial, and it is focused on the most classical models of social dynamics and on their relations to the recent achievements in multi-agent systems.@en

Recent years have witnessed a significant trend towards filling the gap between Social Network Analysis (SNA) and control theory. This trend was enabled by the introduction of new mathematical models describing dynamics of social groups, the development of algorithms and software for data analysis and the tremendous progress in understanding complex networks and multi-agent systems (MAS) dynamics. The aim of this tutorial is to highlight a novel chapter of control theory, dealing with dynamic models of social networks and processes over them, to the attention of the broad research community. In its first part (Proskurnikov & Tempo, 2017), we have considered the most classical models of social dynamics, which have anticipated and to a great extent inspired the recent extensive studies on MAS and complex networks. This paper is the second part of the tutorial, and it is focused on more recent models of social processes that have been developed concurrently with MAS theory. Future perspectives of control in social and techno-social systems are also discussed.@en

Investigation of social influence dynamics requires mathematical models that are “simple” enough to admit rigorous analysis, and yet sufficiently “rich” to capture salient features of social groups. Thus, the mechanism of iterative opinion pooling from (DeGroot, 1974), which can explain the generation of consensus, was elaborated in (Friedkin and Johnsen, 1999) to take into account individuals’ ongoing attachments to their initial opinions, or prejudices. The “anchorage” of individuals to their prejudices may disable reaching consensus and cause disagreement in a social influence network. Further elaboration of this model may be achieved by relaxing its restrictive assumption of a time-invariant influence network. During opinion dynamics on an issue, arcs of interpersonal influence may be added or subtracted from the network, and the influence weights assigned by an individual to his/her neighbors may alter. In this paper, we establish new important properties of the (Friedkin and Johnsen, 1999) opinion formation model, and also examine its extension to time-varying social influence networks.@en