Jolly Dutch is a Dutch board game company that is trying to grow within the board game industry. The Dutch board game industry is growing rapidly, and it is perfect for new companies to take advantage of this. This report will show the possible opportunities for Jolly Dutch in the Dutch board game market. It will look into new possible strategies for Jolly Dutch and possible board game designs that fit that strategy. To find the answer to the research question “How can one create a future proof strategy for Jolly Dutch?” different methods were used. First of all, market research was done through multiple interviews with experts of the board game industry, a questionnaire on a board game forum and desk research. With the market research information, search areas were found and eventually converted to a new strategy. As a final step, this strategy was explored through the use of an online interview with potential customers. This resulted in a new strategy for Jolly Dutch and a board game that fits this strategy. This strategy suggests that Jolly Dutch should continue to focus on their sustainable games and expand this. Jolly Dutch could take the opportunity to focus on creating a subscription service that combines sustainable games with the principles of the subscription model.