Increasing energy usage and environmental concerns force us to look into green innovation. Organizations need to become more sustainable in every aspect to stay relevant. To minimize a company’s carbon footprint, IT should also be included in the sustainability strategy. Therefore, greening IT is and will continue to be a necessity, not an option (Murugesan, 2008). his project is done in collaboration with the department Technology Strategy & Operating Model (TSOM within Deloitte Consulting. Within the research phase of the project, desk research was conducted which existed of literature review and trend research, which was followed by ten expert interviews. The outcome detected an opportunity for Deloitte TSOM. By using a collaborative design process, a modified framework, implementation strategy, and adaptation AIDA model for employees were developed to incorporate sustainability in their everyday work. Additionally, an implementation roadmap was created using the AIDA model to ensure a straightforward adaption process. The new framework and implementation strategy were validated in multiple validation sessions with employees. New insights resulted in iterations on the AIDA model and a new implementation strategy of the new capabilities. Finally, based on the validation and assessment of the solution, it can be stated that the outcome adds to Deloitte TSOM’s current offerings.