Introducing the notion of Participatory Demand-Supply (PDS) systems as socio-technical systems, this paper focuses on a new approach to coordinating demand and supply in dynamic environments. A participatory approach to demand and supply provides a new frame of reference for system design, for which the engagement of all stakeholders plays an important role, as does distributed ICT. This approach has been applied to an industrial case to explore new opportunities enabled by distributed ICT for communication, negotiation, joint decision-making, and collective learning required for coordinating demand and supply. The application results in a platform as a test-bed for collecting relevant information to study the participation of stakeholders (actors) in coordinating a PDS system.