Multimodal mobility hubs are increasingly promoted as sustainable solutions to reduce car dependency, yet many do not align with user needs due to limited public involvement in the design process. To see if the planning of hubs can align with community preferences, this study performs a Participatory Value Evaluation (PVE) focused on the Dutch city of Zwolle. PVE makes it accessible for a large and diverse group of citizens to be involved in policy issues and decision making. Through two choice tasks, participants allocated limited resources among various hub design options, reflecting real constraints and trade-offs faced by decision-makers. The PVE set-up is grounded in structural and functional components of four European mobility hubs, innovatively using the Technological Innovation System (TIS) framework as a learning tool. Latent Class Cluster Analysis (LCCA) revealed preference-based user segments, ranging from bike- and public transport enthusiast to mainly car-oriented users. Despite varied priorities, all clusters emphasized the importance of physical and social safety, and core amenities like public toilets, parking and public transport integration. Qualitative analysis showed respondents reasoning behind numerical choices, highlighting once more, concerns about safety. Expert interviews confirmed PVE's relevance as a practical planning tool, especially when implemented in the right phase of hub design. While sample representativeness and expert diversity were limited, the findings suggest that integrating PVE into recurring planning cycles can improve the social legitimacy and effectiveness of mobility hubs. This research offers a replicable framework for embedding community values in urban transport planning, with implications extending to other Dutch and European contexts.