Modern societies manage an ever increasing amount of data. By mining these data-sets, it is possible to gain understanding of problems. Through a process of informed consent companies have been able to sequence the genome of large populations. Providing insight to the consumer about their family lineage and possible future risks that they could face. As a consequence of providing such services to consumers, companies are in the position where they can monetize a database of information hat they possess. The primary issue that will be addressed is how private genetic data should be handled correctly. As without clear ethical guidance corporations will (un)willingly abuse trust. The result of aiming to maximize asset value can be unethical conduct such as selling the data to third party insurance companies. The apparent need to process larger quantities of data in order to acquire new information to fill our knowledge gaps is a trade off between privacy and anonymity of the individuals within society. Creating an ethical conundrum for companies trying to profit. This research makes a contribution to prove that certain actions when sequencing or using genetic information infringe on privacy and are not morally permissible. Providing greater clarity when trying to decide whether a use case of personal data is ethically permissible. By reviewing modern literature that describes the ethical implications of informed consent and human genome sequencing the research will identify key areas requiring further work to develop the ethics of technology in a way that enables innovation whilst keeping society safe.