This paper studies the load reduction potential of a prototyped “smart” rotor. This is, a rotor where the blades are equipped with a number of control devices that locally change the lift profile on the blade, combined with appropriate sensors and controllers. Experimental models, using dedicated system identification techniques, are developed of a scaled rotating two-bladed “smart” rotor of which each blade is equipped with trailing-edge flaps and strain sensors. A feedback controller based on -loop shaping combined with a fixed-structure feedforward control are designed that minimizes the root bending moment in the flapping direction of the two blades. We evaluated the performance using a number of different realistic load scenarios. We show that with appropriate control techniques the variance of the load signals can be reduced up to 90%.