Seismic interferometry is a technique that allows one to reconstruct the full wavefield originating from a virtual source inside a medium, assuming a receiver is present at the virtual source location. We discuss a method that creates a virtual source inside a medium from reflection data measured at the surface, without needing a receiver inside the medium and, hence, presenting an advantage over seismic interferometry. An estimate of the direct arriving wavefront is required in addition to the reflection data. However, no information about the medium is needed. We illustrate the method with numerical examples in a lossless acoustic medium with laterally-varying velocity and density. We examine the reconstructed wavefield when a macro model is used to estimate the direct arrivals and we take into consideration finite acquisition aperture. Additionally, a variant of the iterative scheme allows us to decompose the reconstructed wave field into downgoing and upgoing fields. These wave fields are then used to create an image of the medium with either crosscorrelation or multidimensional deconvolution.