In the pragmatic arena of architecture, where the foundation is laid in the tangible and the functional, a profound shift is underway—a shift that beckons architects to transcend the boundaries of practicality and engage with the ephemeral, speculative, and culturally resonant facets of their craft. In an era dominated by instant gratification, fleeting trends, and the constant flux of digital imagery, architecture finds itself at a crossroads. Traditionally anchored in permanence, architects have been steadfast in their commitment to designing tangible spaces that cater to human needs. Yet, in their pursuit of practicality, the discipline has inadvertently distanced itself from the nuanced realms of imagination, experimentation, and cultural discourse. As architects ardently focus on the physicality of their creations, the discipline witnesses a gradual erosion of its once vibrant and visionary dimensions. The pace of architectural innovation seems to lag behind the relentless evolution of societal values, aesthetic preferences, and cultural dynamics. The dichotomy between the practical and the theoretical persists, with the former often overshadowing the latter in an environment increasingly defined by rigidity and tradition. Amidst this tension, the need for a revival of discussions surrounding the aesthetic and cultural relevance of architecture becomes apparent. The relentless march of pop culture, marked by the ephemeral nature of Instagram reels and Tik- Tok trends, demands a recalibration of architectural discourse. It is imperative to acknowledge that innovation in architecture transcends the merely practical; it must also navigate the realms of beauty, culture, and the human experience within the built environment. In this context, ArchPOP emerges as a beacon—a platform that seeks to bridge the chasm between the pragmatic and the speculative, the tangible and the ephemeral. By drawing inspiration from the world of fashion, where the interplay of theory and practice is seamlessly woven into the fabric of creativity, ArchPOP aims to reintroduce the cultural relevance of architecture in an age dominated by disposable images and ever-shifting trends. As we navigate through the following exploration, we delve into the symbiotic relationship between architecture and fashion, examining how the latter navigates the cultural zeitgeist with unparalleled agility and applying the same treatment to the architecture realm. It is an invitation to architects to reevaluate their roles, to recognise that the discipline is not a solitary endeavour but a collective activity. ArchPOP reclaims the tradition of radical architecture magazines that embodied the spirit of the 60s and 70s. This issue aims to re-contextualise the progressive and bold positions animating these publications, delving into contemporary topics and engaging with the digital ages. The physicality and the immediateness of the magazine format allows architecture to be part of the everyday, easing the dissemination of information and drawing inspiration form to the variety of fashion editorials that to this day play an essential role in the industry, experimenting with aesthetic and fostering collaborations. Join us in this manifesto for change—a call to architects to embrace the dynamic interplay between the practical and the theoretical, the tangible and the speculative. In the relentless stream of information and the transient currents of pop culture, ArchPOP seeks to rekindle the flame of innovation in architecture, fostering a holistic approach that resonates with the ever-evolving desires of a society living in the whirlwind of the digital age.