SH
S Hoogendoorn-Lanser
Authored
1 records found
Contributed
1 records found
Consumer mobility as a result of e-commerce
A structural equation modelling approach to estimate consumer mobility from shopping attitude and orientation preferences
The effects of e-commerce on consumer mobility are studied by means of a structural equation modelling analysis. Shopping value and orientation preferences directly affect shopping frequency in the online and offline environment, besides an indirect effect from shopping value via
...