Strategic managers are challenged to take advantage of digitalisation opportunities related to services of social media and web 2.0 technologies. Business innovations such as crowd sourcing platforms require a new way of integrating business to technology, articulated in a new business model designs (Afuah and Tucci, 2012; 2013). And also home healthcare monitoring platforms in the public and non-for profit domain of healthcare with impact on the care providing services, require such new business model designs (Hwang and Christensen, 2008; Mettler and Eurich, 2012; Lehoux et al., 2014). In response to the digitalisation opportunity, the high complexity of interconnecting multiple companies and clients in new ways of integrating business and information technology networks, the practice of strategic managers is in quest of design knowledge and methodologies to support the business model design challenge.