Tv
T. van der Heijden
1 records found
1
Authored
HEINEKEN Flexbrewery
Analysis of the impact of small batches on the supply chain and simulation of different replenishment strategies
The last years craft beer is becoming more and more popular. Heineken responses to this trend in different ways. The last gap in this strategy is offering local brands to the market. In order to do so they have to reduce their batch size. This research looked into the impact of s
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