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M.E. Cligge

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Journal article (2019) - Mark de Reuver, Martijn Cligge, Timber Haaker
We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning. ...