LeasePlan Tripp is a new Service proposition that answres major changes the mobility and fleet management industry is facing. Before the Tripp pilot went live in February 2021, several questions emerged: How could the Tripp Service be improved and scaled up effectively? Therefore, this graduation project assignment was raised: “Design an optimized shared vehicle Service for LeasePlan”.The optimized shared vehicle Service for LeasePlan Tripp consists of the current Service with the adaption of multiple building blocks that solve a design paradox. This design paradox is an obstacle for the current Tripp Service proposition and its future growth and needs to be overcome. The paradox is discovered in the analysis phase by conducting internal interviews with in-house experts and doing a trend research in academic literature. During the qualitative interviews in the Design phase, it was confirmed by the potential LeasePlan Tripp users and mentioned how it could be overcome. Users are willing to perceive a shared vehicle equally to a private vehicle if it is just as flexible and available. A shared vehicle should have the same feeling as a private.The Customer Journey of the current Service led to several Service opportunities, such as; providing a pro-active Service that is always one step ahead of the user & embedding several marketing elements that increase usage and engagement. These opportunities are also processed into the proposed building blocks and improved Business Model for Tripp.The improved Business Model consists of an experience-oriented component that could be able to increase profits the Service will make over the years. Moreover, this improved Business Model allows LeasePlan to provide an even better experience to the user than when they are driving their own vehicle. This is done by providing luxurious vehicles and the organization of events that are especially for Tripp users. At the end of the project, the building blocks that had the most potential: integrating a dynamic pricing structure and a vehicle exchange platform, were presented in the future concept of LeasePlan Tripp. This future concept was assessed on its gaps and possible fixes, which was input for the final upscale advice.

The Dutch dance festival market competition is ‘killing’, the market is starting to saturate. Only 20% of the festivals manage to sell out and 5% of the festivals are canceled because they failed to attract a sufficient amount of visitors. Organizations compete on prize with early bird tickets, sold early in the pre-sale period. The only way for organizations to succeed is to stay connected to their target group.

Usually the period of ticket sales is around 20 weeks. At ID&T, ticket sales for their festival concepts show different slopes. For some festivals tickets are sold linear while for other festivals the majority of the tickets are sold in the final weeks of ticket sales. It is important to know in an early stage how many visitors to expects due to budgeting and preparations.

In order to motivate visitors to buy tickets earlier and to differentiate from other festival organizations, the anticipation phase was analyzed and used to come up with a product. Anticipation describes the emotions experienced prior to an event. It involves pleasure, excitement, and anxiety.

It was found that anticipation occurs when people process information into imagination or preparation. This generally leads to expectations regarding the expected event. The expectations may not be too high, since afterwards the expectations are matched with reality. When expectations are not met, the experience is rated as insufficient.

Festival advents aims to facilitate anticipation by means of a festival advent calendar. The visitors are provided with information to stimulate their anticipation in terms of imagination and preparation. The festival advent calendar can be obtained during the early stages of ticket sales by buying a group ticket. The festival advent calendar is used over a period of 24 days, where after the group participates in a festival quiz. With the festival quiz, festival goodies can be won which have to be collected on the festival site.