How can architects initiate a housing project and provide a successful basis for a fairbnb concept to succeed? The project consists of a strategy and a pilot design project on how to realise?a fair B&B system within the Amsterdam city centre. A fairbnb is a socially and architecturally sustainable solution?, combining the demands of the locals and the tourists, offering a viable alternative through an architect initiated project, using tourism as a force for good, hopefully resulting in added value for society as a whole.