A comprehensive understanding of shippers’ preferences can help transport freight forwarders create targeted transport services and enhance long-term business relationships. Nevertheless, limited research examined the benefit of considering shippers’ preferences in the decision-making of synchromodal transport planning and the collection of relevant data is still not straightforward.
This research proposes an innovative framework to learn shippers’ preferences in synchromodal transport operations and optimize transport services accordingly. A preference learning method is developed to capture shippers' preferences through pairwise comparisons of transport plans. In order to model the underlying complex nonlinear relationships and detect heterogeneity in preferences, artificial neural networks are employed to approximate shippers' utility for a specific plan. Based on the learned preference information, a synchromodal transport planning model with shippers’ preferences (STPM-SP) is proposed, with the objectives of minimizing the total transportation cost and maximizing shippers’ satisfaction. An Adaptive Large Neighborhood Search algorithm is developed for solving this optimization problem. This algorithm takes into account the two different objective functions and searches for Pareto solutions to the planning problem.
A case study is conducted based on the European Rhine-Alpine corridor to demonstrate the feasibility and effectiveness of the proposed methodological framework. Basic discrete choice models, binary logit models, are used as benchmarks for preference learning and the synchromodal transport planning model without preferences (STPM) is used as the benchmark for planning. The results show that the proposed preference learning method has better predictive power than the baseline model, achieving higher accuracy and lower variation. With the consideration of shippers’ preferences, STPM-SP can significantly increase shippers' satisfaction with transport services. Scenarios with different types of preferences are tested and results show that the average of maximum improvements in satisfaction reached 37.76%. This research contributes to learning shippers' preferences in the transport operation process and highlights the importance of incorporating these preferences into the decision-making process of synchromodal transport planning.