-
document
-
Furtado, Gavin (author)
This study aims to explain and understand how companies, more specifically Middle Eastern (MENA) companies in the FMCG-food sector can innovate from completely brick and mortar establishments to transition into an E-commerce platform (for FMCG-food goods) that enhances the willingness or intention to purchase these products on an online platform...
master thesis 2021
Source URL (retrieved on 2024-05-01 05:14): https://repository.tudelft.nl/islandora/search/contributor%3A%22Verburg%2C%20R.M.%20%28mentor%29%22?f%5B0%5D=mods_subject_topic_ss%3A%22Food%5C%20goods%22