Product diversification of a boiling water tap

Expanding the product’s market potential with the development of an alternative interface for the professional user

Master thesis (2018)

Authors

S.M. Krabbenborg Industrial Design Engineering

Contributors

R.J.H.G. van Heur (supervisor 1)
E.J.J. van Breemen (supervisor 1)
Robbin Loois (supervisor 1)
Faculty
Industrial Design Engineering
Copyright: © 2018 Stijn Krabbenborg
Interface Product diversification Boiling water tap
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Published Date

25-04-2018

Language

English

Reuse Rights

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Faculty

Industrial Design Engineering

Abstract

Currently, Quooker is Europe’s market leader in boiling water taps. Although initially Quooker taps were focused on providing boiling tap water in standard households, nowadays an increasing share of Quooker B.V.’s turnover is represented by taps being sold in professional markets from which the office and food & beverages (F&B) markets are biggest. The main objective of this report is to develop a product that fits with the needs and desired of the F&B user which can help Quooker to increase sales in this market.