SK
S.M. Krabbenborg
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Product diversification of a boiling water tap
Expanding the product’s market potential with the development of an alternative interface for the professional user
Currently, Quooker is Europe’s market leader in boiling water taps. Although initially Quooker taps were focused on providing boiling tap water in standard households, nowadays an increasing share of Quooker B.V.’s turnover is represented by taps being sold in professional markets from which the office and food & beverages (F&B) markets are biggest. The main objective of this report is to develop a product that fits with the needs and desired of the F&B user which can help Quooker to increase sales in this market.
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Currently, Quooker is Europe’s market leader in boiling water taps. Although initially Quooker taps were focused on providing boiling tap water in standard households, nowadays an increasing share of Quooker B.V.’s turnover is represented by taps being sold in professional markets from which the office and food & beverages (F&B) markets are biggest. The main objective of this report is to develop a product that fits with the needs and desired of the F&B user which can help Quooker to increase sales in this market.