Vulnerabilities of Design Strategies for Retaining Emotional Value in Consumer Electronics
O.B. Zafer (TU Delft - Responsible Marketing and Consumer Behavior)
R Mugge (TU Delft - Responsible Marketing and Consumer Behavior)
L.B.M. Magnier (TU Delft - Responsible Marketing and Consumer Behavior)
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Abstract
Replacement decisions for consumer electronics involve trade-offs between product values, including emotional value (Van den Berge et al., 2021). Emotional value emerges when a product evokes positive emotions and affective states (Sheth et al., 1991). It can be acquired through diverse mechanisms, including sensory appeal and symbolic associations (Desmet et al., 2001; Orth et al., 2018). Design strategies support designers on how to translate these mechanisms into concrete product features that foster emotional value (Haines-Gadd et al., 2018; Wu et al., 2021). However, design strategies for emotional value are rarely implemented in consumer electronics. One reason may be that emotional value is shaped by individual consumer experiences (Kato, 2021). Thus, design strategies for emotional value may fail if they do not resonate with the user. This makes emotional value less predictable and harder to design for. Additionally, shifting emotions over time may undermine a product’s relevance (Chapman, 2009). This may cause products that initially establish emotional value to lose this value gradually. We define these shortcomings that prevent design strategies from creating or retaining emotional value during ownership as vulnerabilities.
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