Reflection-in-Action When Designing Organizational Processes: Prototyping Workshops for Collective Reflection-in-Action

Conference Paper (2019)
Author(s)

Frithjof Wegener (TU Delft - Industrial Design Engineering)

Milene Guerreiro Goncalves (TU Delft - Industrial Design Engineering)

Zoë Dankfort (Student TU Delft)

Research Group
Responsible Marketing and Consumer Behavior
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Publication Year
2019
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Volume number
1
Pages (from-to)
1255-1264
Event
ICED19 : 22nd International Conference on Engineering Design (2019-08-05 - 2019-08-08), Delft, Netherlands
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Abstract

In this paper on designing organizational processes, we combine insight on reflection-in-action with the role of reflection and experimenting from the organizational routine dynamics literature. Illustrated through a case at a strategy consultancy, we show how a prototyped workshop can elicit reflection-in- action when designing organizational processes. The artifacts used in the prototyped workshop made previous implicit assumptions about the work more explicit. This led to on the spot reflection-in-action of how to improve the prototype. This shows how collective reflection-action can be created by creating a space for reflection, that simultaneously allows for experimentation. Future research between design science and organizational science would thus be fruitful when studying the role of collective reflection- in-action when prototyping organizational processes.

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