Narrative transportation in concept tests for really new products: The moderating effect of reader¿protagonist similarity
Journal Article
(2012)
Author(s)
EA van den Hende (External organisation)
DW Dahl (External organisation)
J.P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
H.M.J.J. Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1111/j.1540-5885.2012.00961.x
To reference this document use:
https://resolver.tudelft.nl/uuid:04f0eff3-d967-4cc3-a8b4-b99ead4376a4
More Info
expand_more
expand_more
Publication Year
2012
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
Suppelment S1
Volume number
29
Pages (from-to)
157-170
No files available
Metadata only record. There are no files for this record.