The Hotel—Boutique Segment: Eminence Trade

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Eminence Trade is a boutique hotel segment that elevates aspirants’ real life and online presence. It is part of The Hotel, a collective project that studies the hotel, both as a building type and as a place of hospitality, through a collection of fourteen individual contributions inside one skyscraper. The project imagines hospitality as a realm of exchange that condenses the diversity of the city through an assortment of guests, staff, and the broader public.

The hotel is a function of temporality and hospitality. The study questions the requirements for an architecture of hospitality to welcome, host, and entertain. As an architecture of temporality—an architecture that is dynamic and ever-changing, embodying a sense of transience and constant activity—the hotel allows for experimentation, while anticipating adaptation to meet the changing demands of its temporary residents. The hotel, as type, is understood beyond its curated front. It is, instead, a place of anonymity and exchange, of served and serving, a place characterized by short stays in a lasting structure.

The skyscraper, as a formal and monumental object, appears to contrast the hotel’s temporality. In its autonomy, the skyscraper is a landmark in the skyline. Located in Midtown Manhattan—on the former site of Hotel Pennsylvania and adjacent to Penn Station—this project is a reflection on the metropolis of New York City.

The Hotel consists of the design of the skyscraper as landmark—The Metropolitan—and the hotel as tenant—One Hotel.

Collective propositions:
1. The Hotel embraces the frenetic energy of New York City while opposing its outward expansion.
2. The Metropolitan will outlast One Hotel.
3. One Hotel accommodates fourteen types of guests, and its staff.
4. One Hotel shares accommodation, amenities, systems, and services with a 24/7 cycle.
5. The Hotel sets a standard for an architecture of hospitality.

Boutique Segment Propositions:
1. Eminence Trade is accessible to aspirants of all incomes and backgrounds.
2. Eminence Trade offers a place of comfort, adjacency, ambition, eminence, and equality.
3. Eminence Trade, the luxurious flagship of One Hotel’s brand, differentiates a plethora of private, public, and partnership amenities to ensure its leading-edge business model.
4. Eminence Trade, as a place of sublimity and exclusivity, offers temporal and unilateral types of use of accommodation and amenities within One Hotel.
5. In a city of aspiration, Eminence Trade signifies eminence but does not equate
elevating above others.