Managing cross-functional cooperation for new product development success

Journal Article (2010)
Author(s)

G Gemser (TU Delft - Responsible Marketing and Consumer Behavior)

MAAM Leenders (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2010
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
44
Pages (from-to)
26-41

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