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MAAM Leenders
Academic Work (5)
Book chapter (1)
Conference paper (2)
Journal article (2)
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5 records found
1
More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry
Journal article (2012) -
G. Gemser (author)
,
MAAM Leenders (author)
,
CB Weinberg (author)
Managing cross-functional cooperation for new product development success
Journal article (2010) -
G. Gemser (author)
,
MAAM Leenders (author)
Cross-functional integration for NPD success: The moderating role of risk
Conference paper (2009) -
G. Gemser (author)
,
MAAM Leenders (author)
Success in Dutch music festival market: the role of format and scope
Book chapter (2009) -
MAAM Leenders (author)
,
J Telgen (author)
,
G. Gemser (author)
,
R van der Wurff (author)
How much do we know before the new product is launched: The extreme case of motion pictures
Conference paper (2009) -
G. Gemser (author)
,
MAAM Leenders (author)
,
C Weinberg (author)