How much do we know before the new product is launched: The extreme case of motion pictures
Conference Paper
(2009)
Author(s)
G. Gemser (TU Delft - Responsible Marketing and Consumer Behavior)
MAAM Leenders (External organisation)
C Weinberg (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:e4add8b3-3c24-4236-9cd4-3719fd643c31
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-32
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