Cross-functional integration for NPD success: The moderating role of risk
Conference Paper
(2009)
Author(s)
G. Gemser (TU Delft - Responsible Marketing and Consumer Behavior)
MAAM Leenders (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:62541747-398e-476e-a910-6082d2a5d7b0
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-28
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