More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry
Journal Article
(2012)
Author(s)
G. Gemser (TU Delft - Responsible Marketing and Consumer Behavior)
MAAM Leenders (External organisation)
CB Weinberg (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1007/s11002-012-9208-z
To reference this document use:
https://resolver.tudelft.nl/uuid:867952c3-b29e-490e-9787-3b875b0c11b4
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Publication Year
2012
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
23
Pages (from-to)
1019-1031
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