Some consequences of category ambiguity: a comparison of hybrid and non-hybrid products
Conference Paper
(2006)
Author(s)
KPN Morel (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:0c2b4232-a246-4eb8-96da-280c0ce87310
More Info
expand_more
expand_more
Publication Year
2006
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
97-103
ISBN (print)
0-915552-55-8
No files available
Metadata only record. There are no files for this record.